The transformation, encompassing architecture and interior design, of the 14,300 sqm commercial podium of New World Tower in Huai Hai Rd, into a ‘Lifestyle Center’ strongly focused on “Art, People and Nature” opens up for new scenarios the commercial center of Shanghai. The redesign of the four main elevations of the building was conjugated in a way to balance opposite and sometime conflicting needs for conservation and innovation. The need to respect both the Huai Hai Road historical heritage and the New World Tower original design as dictated by the Shanghai municipal authorities needed to act in concert with the commercial needs of the developer to maximize visibility for the anchor tenants located at the lower two floors.

Adress:300 Middle Huaihai Rd
        公交 26路、109路、775路、789路